News in Touch

News is essential to be in touch with the latest happenings in the world. Unfortunately news has become something unreliable as a result of biased information presented by broadcasting co-operations and news service providers but it is important to be aware about updates in the world we live in. It may seem overwhelming at times but being informed with the current events around the world would help you to be on top of things wherever you are.News provide the latest information about current affairs that occur politically; technologically as well as in business and we must consider ourselves as privileged to be educated about them at present unlike the ancient days where global information was the least available. In general, people in all walks of life read news and everyone have their own desired category to read. Whatever your interest maybe, it is important to be educated about the current activities that happen around the globe and maybe beyond. As a younger reader, news feeds in Twitter, Facebook or Perez Hilton would find very interesting, but these do not provide the general knowledge which is part of education. Therefore you need to be informed about all extents; no matter you are young or old.Think about the world leaders. How many of the names of the world’s presidents or prime ministers are you aware of? If you know it all, you are well updated but if you are not, it is time to read. Understanding about the society that you live in and the societies around the world are significant as we are living in a globalized village.Haven’t you felt clueless about your surroundings when you return home after a long holiday? Similarly you would feel ill-informed about the affairs around the world without making yourself educated about the news. Of course, it is not as easy as it sounds and would be the most uninteresting toil to sit at one place and read news but today the option of reading news online on desktop, laptop or even on mobile phone is available.Newspaper companies have enabled their news to be read online but they are updated instantly. However, the latest news can be attained through news aggregators who are available online on the internet. A news aggregator is a web application which aggregates syndicated web content such as news headlines, blogs, podcasts and video blogs that arise globally within one site for easy and quick viewing. Online aggregators provide up to date information on various categories such as business, technology, entertainment, politics, travel, health, world news and many more where interesting and useful information on every topic is available. This helps to be in touch with all latest affairs at one place at one time as and when it happens.

Changing Trends in Healthcare Marketing

Healthcare Marketing is continuously evolving. A shift in healthcare marketing strategy is required for the sustained growth and evolution of the pharmaceutical and healthcare industry. The question however that one is confronted with is – what will be the role of healthcare marketing in the future?Reforms in the healthcare domain won’t be repealed. A lot of adjustments to the legality changes would continue for the many years to come, but an overall revamp of the healthcare reforms is yet to happen. This is the time when majority of the patient populace and families have some or the other form of health insurance. Marketing has a wide role to play in today’s environment than ever before.In the modern age of consumerism, patients have control over their health information i.e. the patient, not the doctor or the hospital; have control over individual patient health information data. This underlines the fact that marketing would play a significant role in the life of healthcare organization beyond the traditional means of communication activities.Marketing of healthcare organizations is not much different from what happens with other organizations. Marketing healthcare organization employs strategies which are in sync with standards practiced across all domains. Newer avenues such as social media, online medical and healthcare marketing will continue to earn revenue and will slowly emerge as dominant players in the healthcare segment. In fact, these alternative means of advertisement will be more integrated, value driven and further strengthen brand value.The New Role of Healthcare MarketingLeadership in MarketingMarketing deals with the essentials of strategy first followed by marketing tactics. Marketing is the means of putting forward the voice of the customers and should not be just a second thought. Every future campaign and program must be market driven and not just a gut feeling. In order to be a leading marketing organization one must possess the skills associated with building an effective customer- driven or market- driven organization.Management of Patient ExperienceHospitals mostly make the mistake of putting their operations in charge of patient experience. The discharge process itself takes 3 to 4 hours. It would be ridiculous to expect them to manage patient experience along with their previous task. Patient experience implies a thorough understanding of what a patient experiences throughout all touch points.Patient experience requires integration across an organization both internally and externally.The Dynamics of Demand ManagementMarketing needs to take into consideration the demand of healthcare services. The demand would need to be managed. This would make sure that the hospital or the healthcare system has the right resources, in the right place, at the right time to fulfill the demand.Having Revenue AccountabilityReturn on Investment (ROI) is extremely important for any marketing practice irrespective of the means i.e. traditionally, socially or online. Marketers need to generate revenue and not consume resources. Marketing should have both Profit and Loss (P&L) statistics as well as a track of Selling, General and Administrative Expenses (SG&A) for all the services being offered by a healthcare organization.Managing the changeOne of the most controversial approaches to managing the marketing role is to look inwards within an organization. Those individuals that look internally at their organizations may not have the necessary skills, training or abilities to bring about a change in the strategies of an organization. Managing the change would require people with skills and understanding keeping in mind the complete functioning of the organization.The future of healthcare management is filled with challenges and opportunities. It is time for a proactive change to take place rather than a reactive one. Time quickly passes by and you don’t want to be left behind.

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